The Redesign Journey of Quick Ride
A redesign of Quick Ride’s web and mobile platforms, aimed at simplifying user flows, enhancing interface, and improving overall usability. The goal was to make ride booking and carpooling feel intuitive, efficient, and visually consistent.
My role
The Team
Industry
UI Design
Individual
Urban Transportation
Timeline
2 weeks
Quick Ride is a tech-enabled carpooling and ride-sharing platform that connects commuters in real-time to share daily rides. Launched in India, it serves working professionals, students, and office-goers looking for affordable and eco-friendly travel. The platform also offers bikepool and rental services.
It all started with reviews.......
Users weren’t complaining about the service. They were struggling with The Experience.
After observing users interact with the app, a few patterns began to emerge. The above were the key challenges they consistently faced during their journey.
"The same trusted functionality came with a more intuitive, user-first experience?"
WHAT IF?
Before diving into wireframes, I created a moodboard that captured the feeling of shared journeys
Warm
Dynamic
Community driven
Montserrat
Heading Font
The quick brown fox jumps over the lazy dog
Aa
TYPEFACE
Regular
22-Regular
Maximum size usable ( Primary title in a page )
The quick brown fox jumps over the lazy dog
Call to Action
17-Regular
Bold
Through the typography....
Open Sans
Interface Font
The quick brown fox jumps over the lazy dog
Aa
TYPEFACE
Regular
Maximum size usable
Secondary title in a page
24-Regular
The quick brown fox jumps over the lazy dog
18-Regular
The quick brown fox jumps over the lazy dog
Paragraph
14-Regular
Iconography
Illustration Style
IDEATIONS
Key Interaction Update – Mobile Interface
Fuel Points
A point-based fare system where 1 point equals ₹1, used to show the cost of a ride.
Clicking on any of the four services opens an overlay
Ride Matching
The user selects their route, gets instantly matched with a nearby poolmate, and confirms the ride through an OTP-enabled interface.
Chats
Chats now include the option to send a carpool request directly to your preferred driver
Usability Testing
I conducted usability testing with users to evaluate how easily they could request a ride, match with drivers, use chat features, and complete bookings. Feedback guided usability improvements for a simpler, more intuitive flow
4
Supervised Testing
2
Unsupervised Testing
