Redefining the Lifecycle of Media Production Gear
Frame it is a comprehensive circular economy framework that integrates a Device-as-a-Service (DaaS) model with advanced inventory controlled reuse and peer-to-peer asset sharing .
My role
The Team
Industry
UX Research
UI Design
Individual
Creative tech
Timeline
2 weeks
Background
The creator economy is booming, making equipment rental a vital service that democratizes access to professional tools. Creators who often work on tight schedules and budgets need a seamless process for selection, booking, pickup/delivery, and technical support. This project focuses on improving efficiency, reducing friction, and providing customized gear recommendations for diverse creator projects
The goal is to enhance the overall rental experience for every type of creator, ensuring they can easily and reliably access the cameras and support equipment they need to realize their vision.
Challenge
The biggest challenge was building trust. Since people would be sharing or renting expensive equipment, users needed to feel confident that their gear would be returned safely and that the platform was reliable. At the same time, the system had to remain simple and intuitive, making sustainability convenient without overwhelming users.
Re-imagining the online camera and equipment rental experience to tackle idle inventory, trust, and usability.
✓ Empower users to rent out cameras and gear, reducing equipment lying idle at home
✓ Build trust between owners and renters through verified profiles, secure payments, and transparent reviews
✓ Create an intuitive, user-centric interface for easy listing, browsing, and booking of equipment
✓ Facilitate seamless communication between gear owners and renters through integrated chat and notifications
✓ Ensure real-time availability updates and inventory tracking .
✓ Provide visual cues and walkthroughs for onboarding, equipment care guides, and order management
✓ Collect and act on user feedback to iteratively enhance trust, transparency, and platform usability
Research
Design
Build
Validate
In a world where content creation is booming from college projects to YouTube channels to freelance gigs videography gear is in high demand, but often unaffordable for new creators.
Camera equipment is expensive to buy
Underused by many owners
Students & freelancers often need gear only for a day or two.
“ I only needed a camera for half a day, but most places charge for 24 hours. It didn’t feel worth the money for such short usage. ”
“ If I could rent from other creators nearby, it would be much faster. ”
“ I’d be open to renting out my gear, but I worry about misuse. If there was a proper system in place for trust and safety, I’d definitely consider it. ”
“ Having a membership or discount model would make rentals more accessible for students like us. ”
“ My equipment isn’t in use every day. I’m fine renting it out, but only if the person is verified and there’s some agreement in case something goes wrong ”
“ Sometimes I just need an SD card or mic last minute. Going all the way to a vendor is annoying ”
It all started with what users had to say....
This solution reimagines camera rentals in India by combining platform-owned inventory, peer-to-peer gear sharing, and a circular buyback model. It offers safe, insured equipment, ensures variety and reliability, and brings used gear back into the system through refurbishment.
Solution
