My role

Project Type

Client

UI Design

B2B SaaS Product

Ooredoo Oman

Timeline

1 month

Ersal is a bulk messaging platform developed by Tamimah Telecom and launched via Ooredoo Oman to empower SMEs with efficient SMS communication. I was brought on board to visually redesign the entire product interface, spanning over 25+ screens—from onboarding to dashboard interactions.

My Role & Constraints

Content was pre-defined and finalized by the client

No access to research or user testing

UI design with focus on layout and visual hierarchy

Adapted screens for 4 distinct user groups

Focus Area

Content Prioritization and Organizing complex content into clear, digestible flows.

Applying a clean, minimal interface style to enhance readability.

Designing two interface versions to align with Tamimah Telecom and Ooredoo brand identity

Working closely with developers to ensure smooth implementation